A site with a higher score shows higher audience overlap than a site with lower score.
Organic Share of Voice The percentage of all searches for this keyword that sent traffic to this website Site’s Overlap Score A relative level of audience overlap between this site and similar sites.
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Calculating Sites Linking In Total Sites Linking In Competitor Average The average number of sites linking to this site's competitors.
Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.