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“The typical complaint about these businesses is generally around some kind of questionable activity,” says Kelly. When they complain, the company says they couldn’t see the dashboard ticket.

“A lot of companies respond to these complaints, which is what we want to see.” As in 2016, large or big box style companies—new car dealers, electronic equipment dealers, and telephone companies—all made the top 10 list, which Kelly says is not a surprise.

Consumer Affairs gives Equifax just one out of five stars for consumer satisfaction.“So at this point they are a victim in the same way the consumers are a victim until the investigation is complete or until there’s a government action.”Actually, many security experts have already weighed in to say that such a massive breach was preventable.Equifax blamed a flaw in the Apache Struts Web Framework–a bug that was revealed in March.This suggests Equifax had time to fix the problem before the main part of the breach occurred in May.Hutt says the BBB’s ratings are based largely on the way businesses respond to customer complaints, and adds that Equifax has been very prompt in responding to complaints.

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