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Another company, called Wingman, offers a similar concept.
More broadly, people have voiced that they want to swipe with friends, so apps like Tinder (another Match Group entity) responded with things like an Apple TV version for more public swiping.
For now, there isn’t a revenue model for Ship, although that’ll probably change, assuming it attracts enough people to be successful.
Of course, it’s relatively easy to build and place a dating app in the App Store in 2019, but actually luring users is a challenge.
It’s not always easy to meet new people outside of your close-knit group. Here’s why you need to cast your net a little wider and avoid turning a friend into a Everyone knows your business.
So why not just date someone from your friend group? You see him often, you get along with him, he knows you well. If you’re dating someone in your friend group, it’s going to be pretty hard to keep things private.
This isn’t the first time an app like this has come around.
The company has more than 6 million Instagram followers, and it says 3 million unique visitors come to the site monthly.
Match is likely leveraging that built-in group to see if they can serve as a pool of daters from the onset.
They’re all put together in a group chat within the app where they can discuss profiles, share GIFs, and talk more generally.
Friends will see profiles based on their single’s friend’s preferences.