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On the other hand, larger companies and corporations can still choose to keep things on a tight budget.

The task may fall to an in-house creative department, an account management team, or a single copywriting professional will be hired on a freelance basis to produce ideas.

A variant of a branding slogan, a tagline can be used in marketing materials and advertising.

The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product.

It’s controversial enough to entice applicants, yet witty enough to be considered tasteful.

#2: For this next example, we have the most popular fast-food franchise in the world, Mc Donald’s.

Over the years, thousands and thousands of taglines have come and gone, but some are legendary.

Here, in no particular order (although Nike is clearly number one, and always will be), are 50 of the best taglines from brands around the world.

Chances are, it's not just a brand name you're recalling, but a tagline, too.

Taglines (also called straplines, tags, slogans, or brand lines) can be inspirational, like a product philosophy, or they can be something fun and memorable.

While some can impel you to be better, do more, or go further, others are simply a fun play on words.

Your people will be your company’s greatest resource.

However, what can you do to get an edge in luring these key individuals to your company?

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