Market research online dating
Dating Services in the USThe Dating Services industry has exhibited strong growth over the past five years as a growing number of consumers use the internet to seek love.The proliferation of broadband internet connections and greater legitimacy surrounding online dating has helped the industry outpace the overall economy and capture a rising share of the consumer dollar.A total of 53% of US participants admitted to having lied in their online dating profile.Women apparently lied more than men, with the most common dishonesties being about looks.Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise of apps like Tinder (and the various copycat models), who could blame them?If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 to 100 times in the span of time that it would take you to interact with one potential date in ‘real life’.
According to the Pew Research Center, the overwhelming majority of Americans suggest that online dating is a good way to meet people.
Furthermore, companies that are able to take advantage of rising smartphone adoption in the United States have been highly successful, with many operators offering services exclusively through mobile apps.
Consumer demand for online dating and matchmaking services is growing due to fading social stigmas associated with online dating and busy work schedules that limit alternative ways of meeting potential partners.
Maybe older people are just more interested in projecting their real self, rather than an imagined or ideal version.
One of the big problems with online dating for women is that, although there are genuine relationship-seeking men on the sites, there are also plenty of guys on there simply looking for sex.