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Dating apps have transformed the way we online date.We’re no longer limited to finding someone special in front of our desktop at home — we can now do that while standing in line at Starbucks, walking the dog, and even using the bathroom (if that’s your style).Spark Digital thought leader for digital transformation David Reiss has a few ideas.He says one of the key differences between Tinder and the normal dating sites is that it provides instant gratification – and gamification.“You just sign on with Facebook and don’t need to fill out any lengthy online dating profile,” he says.“The financial banking of IAC means that Tinder didn’t have to monetise the service for the first few years.This meant a great, free user experience (no ads initially) and made it very easy for people to just download and try it out.”Bloomberg Business says the app was born in a startup lab controlled by IAC Barry Diller’s portfolio of digital companies, which now has a dominant equity stake.
According to Stuff the sex industry is also taking a blow, with prostitutes noticing a shortage of clients as mobile dating apps like Tinder have gained popularity.
“Venture capital firms that would otherwise have bid up funding rounds have approached Tinder and struck out.
From an investor’s standpoint, the hottest property in the hookup industry is wearing a chastity belt.” Idealog has been covering the most interesting people, businesses and issues from the fields of innovation, design, technology and urban development for over 12 years.
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