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For example, modern propagandists hire popular personalities to promote their ideas and/or products.

Making individuals from the opposing nation, from a different ethnic group, or those who support the opposing viewpoint appear to be subhuman (e.g., the Vietnam War-era term "gooks" for National Front for the Liberation of South Vietnam aka Vietcong, or "VC", soldiers), worthless, or immoral, through suggestion or false accusations.

The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination.

A number of techniques based on social psychological research are used to generate propaganda.

A common example of this type of propaganda is a political figure, usually running for a placement, in a backyard or shop doing daily routine things. With the plain folks device, the propagandist can win the confidence of persons who resent or distrust foreign sounding, intellectual speech, words, or mannerisms."A cult of personality arises when an individual uses mass media to create an idealized and heroic public image, often through unquestioning flattery and praise.

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Propaganda campaigns often follow a strategic transmission pattern to indoctrinate the target group.

They are forced to either dislike the actor or like the candidate.

The "plain folks" or "common man" approach attempts to convince the audience that the propagandist's positions reflect the common sense of the people.

With regard to political and military conflicts, propaganda is seen as part of psychological warfare and information warfare, In Rhetoric und Dialectic they are viewed as sophisms, ruses, and eristic stratagems. Conserva organizes 89 propaganda techniques into seven different types. to claim that the Allies sought the extermination of the German people.

The type of propaganda that deals with famous people or depicts attractive, happy people.

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