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Eli Finkel, Associate Professor of Social Psychology at Northwestern University, summarizes the findings in “The Dubious Science Of Online Dating,” a takedown published in : “[Online dating] sites tend to emphasize similarity on psychological variables like personality (e.g., matching extroverts with extroverts and introverts with introverts) and attitudes (e.g., matching people who prefer Judd Apatow’s movies to Woody Allen’s with people who feel the same way).

The problem with this approach is that such forms of similarity between two partners generally don’t predict the success of their relationship.” Will Graph Search evolve into something better?

And now we’re hoping that one of the things about [Graph Search], being the third pillar, is that people will start to find ways to make new connections, whether that is friends, people who share the same interests, dating, recruiting – whatever.” Dating sites like OKCupid, e Harmony and obsessively tinker with their romance recipes, but Facebook has a huge advantage: it already knows your friends.

By eschewing the layered anonymity that’s the cornerstone of the online dating community, the social giant might have just tapped into key the secret ingredient.

“When we created the poke, we thought it would be cool to have a feature without any specific purpose,” said Zuckerberg.

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In an ancient version of its FAQ, the company explained that this ambiguity was the exact idea behind everyone’s favorite retired-then-resurrected Facebook feature.With Graph Search, you can query the social network for phrases like “ of dirt on its one billion users – from the stuff they Like to the people they hang out with to their core demographic information like location, age, gender and sexual orientation.If Mark Zuckerberg were to take you out for a night on the town, he’d even know to order a bottle of that local pinot you love.“Mark says we’re going back to our roots,” a Facebook spokesperson told me following Tuesday’s announcement. before we had News Feed, [Facebook] was like a directory service – you had to use it to find people.With News Feed it became way more about picking up with the people you already knew.

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